A notable example is the incorporation of geometric patterns that emerged from the fusion of materials. This geometrical motif draws direct inspiration from the works of Joseph Albers, whose artistry we encountered during a visit to Luis Barragan House in Mexico City—one of our memorable dates. Furthermore, the project encapsulates Kari's creative touch, with delicately illustrated flowers adorning a floral arrangement crafted by her own hands. This interplay between personal creative expressions serves as a beautiful testament to our journey of togetherness and shared artistic endeavors.
SERVICES
Brand Extension, Art Direction, Signage & Wayfinding, Print & Digital Collateral
CREDITS
A collaborative project with Two Top
Photography: Celia Catalino
While Kloo’s wordmark subtly references the unique makeup of the hero product with its looped K, its mark delivers on the fluid and ever-expanding nature of the concentrate. Maze-like trails wind out from the core K shape, letting viewers decide what they find.
While Kloo’s wordmark subtly references the unique makeup of the hero product with its looped K, its mark delivers on the fluid and ever-expanding nature of the concentrate. Maze-like trails wind out from the core K shape, letting viewers decide what they find.
“It feels great to trust your designer and know that what they are going to deliver will be aligned with your vision – it really takes the stress out of the process. This was a great investment that did a lot of great things for the marketing and growth of our tasting room brand. Having a cohesive brand has made a difference in our marketing efforts and overall sales.”
Jessica Force-Winters, Creative Director