Maître de Chai is a winery based in West Berkeley. On weekends, the winery comes alive with wine tastings and Neapolitan pizza, made fresh by the winemakers in their on-site Italian wood-fired oven. With only a packaging logo in place, the MDC team wanted help expanding their brand identity across collateral, signage and wayfinding.
SERVICES
Brand Extension, Art Direction, Signage & Wayfinding, Print & Digital Collateral
CREDITS
A collaborative project with Two Top
Photography: Celia Catalino
While Kloo’s wordmark subtly references the unique makeup of the hero product with its looped K, its mark delivers on the fluid and ever-expanding nature of the concentrate. Maze-like trails wind out from the core K shape, letting viewers decide what they find.
While Kloo’s wordmark subtly references the unique makeup of the hero product with its looped K, its mark delivers on the fluid and ever-expanding nature of the concentrate. Maze-like trails wind out from the core K shape, letting viewers decide what they find.
“It feels great to trust your designer and know that what they are going to deliver will be aligned with your vision – it really takes the stress out of the process. This was a great investment that did a lot of great things for the marketing and growth of our tasting room brand. Having a cohesive brand has made a difference in our marketing efforts and overall sales.”
Jessica Force-Winters, Creative Director