Familiar Sentiment is a creative studio in Chicago, Illinois. We collaborate with clients to develop comprehensive graphic identities, and cultivate lasting relationships. The results are compelling brand experiences that transcend trends.Design is a tool for connection and meaningful, essential change. Currently partnering with people and projects that push for a better world.
Services
Brand Identity
Website Design
Website Development
Digital & Print Collateral
Packaging Design
Signage & Wayfinding
Art Direction
Content Strategy
Naming*
Copywriting*
Illustration
Photography*
Post-Production*
We believe that great design is about more than just creating a pretty website or a sleek brand identity. It's about getting to know our clients on a personal level, understanding their unique vision and mission, and crafting a customized design ecosystem that reflects their values and resonates with their audience.
We specialize in creating elevated, luxurious designs that are both beautiful and intentional, with every element carefully chosen to tell your brand's story and connect with your audience. We take pride in our ability to listen closely, ask the right questions, and truly understand what makes your business special.
Above all, we are passionate about working with kind, purpose-driven clients who believe in leaving the world better than they found it. If you're ready to take your brand to the next level and create a lasting impact, we're here to help.
SCORPIO, INFP, ENNEAGRAM 6,
DREAMER, CREATOR
Alison Manno
Creative Director
As a designer, my goal is to translate thoughts into matter, by interpreting and structuring ideas in a way that is exciting, accessible, and useful to others. My work is focused on creating striking and memorable visual identities by using research, an inquisitive mindset, and concept-driven design.
With over 8 years of experience in branding and digital marketing, I’ve always been drawn to the creative side of the business and taught myself graphic and website design - a hobby that turned into a dream career.
I take great joy in seeing my clients building businesses that fulfill their dreams and do good for
When I’m not building brands and launching websites, you can find me on my yoga mat (RYT 200), searching for the best breakfast sandwich, traveling, or hanging with dog, Crash.
We’re a team of creatives passionate about designing beautiful and visually compelling brands with a story. We believe branding doesn’t end at a logo, and we take pride in specializing in all possible touch points beyond that — from packaging to websites and everything in between. We work hard as a strategic and creative partner to our clients through every step of the process, aligning inspiration, business objectives and pushing visuals into simple and memorable experiences.
We’re a team of creatives passionate about designing beautiful and visually compelling brands with a story. We believe branding doesn’t end at a logo, and we take pride in specializing in all possible touch points beyond that — from packaging to websites and everything in between. We work hard as a strategic and creative partner to our clients through every step of the process, aligning inspiration, business objectives and pushing visuals into simple and memorable experiences.
We’re a team of creatives passionate about designing beautiful and visually compelling brands with a story. We believe branding doesn’t end at a logo, and we take pride in specializing in all possible touch points beyond that — from packaging to websites and everything in between. We work hard as a strategic and creative partner to our clients through every step of the process, aligning inspiration, business objectives and pushing visuals into simple and memorable experiences.
Follow Along
Branding
Research & analysis
Brand positioning
Strategy
Naming
Visualidentity
Style guides & standards
Voice & tone
Digital
Custom Websites
Templated Websites
Email marketing
social media
advertising
mobile apps
campaigns
Story Telling
Art Direction
photography
videography
editorial
copywriting
musical composition
styling: products/interiors
Website Development
Creative front-end dev
back-end development
UI/UX
Small and large scale e-commerce
Shopify & Shopify Plus experts
WordPress, Prismic, Squarespace
SEO
Environmental
Signage
Showroom collateral
Menus + travel guides
Leave behinds
Exhibits + displays
Vehicles
Custom playlists
Print + Packaging
packaging systems
stationery
catalogs + lookbooks
project booklets
pitch decks
client proposals + docs
coffee table books
merchandise + gifting
books + editorial