Why is branding important?

FAMILIAR

Branding tells your story through visuals and strategy. It’s not just a logo—it’s colours, font pairings, photography style, copy, and more. This will make your brand recognizable.

CONSISTENT

Across any medium—website, social media, business cards, letterhead, and storytelling—everything will be cohesive. This is important for making a lasting impact.

PROFESSIONAL

Having consistency will let people know that you’re a professional. You’ll be trusted in the industry and be shown as an expert.

ATTRACT

By creating a brand identity that attracts your target market, you’ll finally be selling your products and services to your dream clients.

Here’s a little bit of my process that goes into telling your story through branding.

DISCOVER

Let’s get to know each other. I want to know about you and your business from top to bottom. This will include a discovery call as well as a questionnaire that will provide me with important details needed for a successful project.

STRATEGIZE

Based on the learnings from our discovery session, I’ll start working on a custom brand strategy. Who is your target market? Who is your dream client? What do they like? What are they attracted to?

DESIGN

This is when all of the research and strategy in the previous steps come into play. I will create mood boards and designs for you to review and select a direction to move forward with.

COLLATERAL

Once the master logo is created, it’s time to move onto the other assets. Primary & secondary logos, sub marks, icons, business cards and anything else you require.

IMPLEMENT

After the branding has been completed, I’ll provide you with a style guide that will help you use the assets of the identity correctly moving forward.